Design By Caste
Recently, en route to NYC, I was navigating through Chicago’s Midway airport. When I came to the Security Check there was a discouragingly large crowd of people pushing towards the gates. As we moved forward a few steps we came to three signs -- each marking the entrance to a separate line.
Each sign had a label and a graphic. Each traveler had a choice.
The first sign, I forget the label: but the graphic was of multiple people, including children, with multiple bags, crowded rather lumpishly into the frame. The label said something along the lines of Unfamiliar Travelers, High Maintenance Travelers, or People You Never Want To Be Stuck Behind In Line. I was definitely not joining this group.
The second sign had a line drawing of a fit young man in his thirties or forties. He sported a shoulder bag and a trendy hair flip. His sign? Casual Travelers. I hesitated in front of it and noted a feeling of fleeting disturbance that this representation of casualty and ease was male.
And then… sign three. Expert Travelers. It featured a woman in a pencil skirt, obviously traveling like an expert. My disgruntlement vanished. The line it flanked seemed short and swift.
I paused.